It's called "Why Does the Hawthorne Hotel Have a Blog?"
Over eight (8) years ago I attended a two-hour class at Salem State's Enterprise Center. It was about things like blogging and I was immediately interested. The speaker told us that blogging was easy.
I have always liked to challenge myself so I went back to the hotel and created a Hawthorne Hotel blog. The speaker was right -- it was easy, and was exactly what I was looking for -- a way to reach out and "talk" to our current guests and potential guests, and even staff, through the power of the Internet. Best of all, if I could get the blog posts linked onto our website, it would become a place where I could personally reach out to our customers.
Once I set the blog up, I made myself a promise to post every day. I called it our Daily Diary, and it naturally become a kind of living history of the hotel. Well, I can tell you that they (my staff and family members) all, to a person, looked at me like I had grown several additional heads. They had no idea what a blog was, let alone why I was so excited about it, nor why I would commit to posting every day.
|Our Daily Diary Blog|
My initial thought about the blog as a way to communicate to our guests has in some ways been supplanted by FaceBook, which is much quicker and even easier to do, and which has a lot more followers than our blog does. However, in linking the blog to our FaceBook page and Twitter posts, we can add more depth of information to those audiences, should those folks take the time to click on the links to the blog.
The idea that the blog could be a kind of "living history" for the hotel turned out to be quite true, and it has also turned in to a good way to connect to the various members of our team, so that they know more about what is going on in the Hotel, in Salem, and the region. Even our owners enjoy reading it.
Along the way we created two additional blogs (as though one done every day wasn't enough!) and those two other blogs have turned out to be valuable. They are our Wedding Blog, which showcases Hawthorne Hotel weddings, as well as weddings we run at other sites such as the Peabody Essex Museum (PEM) and related wedding ideas.
|Weddings at the Hawthorne Hotel Blog|
|Travels with Nathaniel Blog|
|Our FaceBook Page|
|Our Twitter Account|
So...Why Did I Write This Post?
It seemed appropriate after eight years of doing something every day to just take a few minutes to consider why it was started, and what has become of our initial expectations, as well as to consider whether or not to continue to do something like this.
Thanks for listening and I look forward to hearing from you.