Monday, May 23, 2011

Still Making History -- In More Ways Than One!

As noted on this blog several months ago, Salem, Massachusetts has a new logo and tag line. "Still Making History" is the tag line, and the logo is here for you to see once again.
At a recent (Thursday, May 19, 2011) Destination Salem Board of Directors meeting, past president and board member Tina Jordan from the Salem Witch Museum shared a photocopy of a photocopied article that was discovered as one of their associates was cleaning out files, preparatory to leaving her position at the Museum. It is dated July 30, 1925.  Because it is a copy of a copy, it is a bit hard to read, but can be made out nonetheless.

Tina read it aloud to all of us who had sat through months of meetings, presentations, and votes to come up with our new logo and tag line. As Tina read, we all were reduced to gales of laughter, because what we had just experienced was actually called for in July of 1925. Yes, over 85 years ago! So, see, we really are "Still Making History" here in Salem.  For the record, we got the job done!

I hope you enjoy this little bit of our tourism history.

Here is what I believe it says:

“The Witch City” Might be Improved Upon

“The Witch City” is a fairly good trade mark.

Hawthorne Land” sounds good too. It talks of the famous author and brings in the new hotel, too. [Of course, we LOVE this part!!]

“Blubber Hollow” is a rugged trade name.  It satisfies tanners.

“City of shoes” no longer fills the bill.  Salem has lost too much shoe business of late.

“Where we make your sheets.”  Might get a cheer from the Naumkeag cotton mills.

“Settle in Salem and succeed” . . . was heard, but the population is less than it used to be.

“City of Homes” is too commonplace.

“Historic Salem” is familiar but it tells of the past.  Somebody ought to get up a new trade mark for Salem and everybody ought to sound it.

A city can struggle along without a trade mark, just the same as a man can struggle along without a name.  But it sounds better to have a trade mark.


1 comment:

  1. Reminds me of the saying, "The more things change, the more they stay the same."

    I'm sure the citizens of 1925 would have heartily approved of Salem's new slogan!