Friday, March 26, 2010

Cinema Salem's Really Interesting Newsletter

While many businesses have recently rediscovered the idea of sending out regular newsletters to stay in touch with their customers, most of them seem to send out the same old stuff, never taking the time to be creative.

Cinema Salem is an outstanding example of HOW to DO it RIGHT!!! They write with enthusiasm, and from their strong love of interesting film. They make me NEED to go to the movies. THERE!!

I hope you enjoy the fact that I pass these great newsletters along to you, fair blog reader.

And don't forget when you go to the movies at Cinema Salem, to come by the Hawthorne Hotel either before or after for an adult beverage, a snack, or a great meal.

I hope to see you here.



News Bulletin: Next Thursday, April 1, at 9 pm, CinemaSalem will welcome filmmakers Kristian Fraga and Mike Scotti to a special screening of the Salem Film Fest Jury Award-winning film, SEVERE CLEAR. Since the film played at the festival, it opened in New York City and earned glowing raves from the New York Times, the Village Voice, and this from the Daily News: "With the exception of THE HURT LOCKER, the best pictures about the Iraq War have been documentaries. Most fictional films simply can't capture the immediacy of the experience the way a raw chronicle like this one does."

As you can guess, the Jury Award goes to the film which the esteemed SFF jury considers the best movie in the exceptionally strong documentary lineup, and that's saying something. Thursday's filmmaker premiere will commence SEVERE CLEAR's weeklong run at CinemaSalem, April 1-8.

Also next Thursday, we've snagged an advance print of CLASH OF THE TITANS, which we'll show at 10 pm. We'll be showing the original Director's Cut, which is in 2D; not the postdated 3D version which industry experts have described as "passable". (But 3D might be on the way to CinemaSalem, so stay tuned.)

New this Friday is Dreamworks' HOW TO TRAIN YOUR DRAGON, which has received raves all around. We don't know how long it will last, but it currently boasts a perfect 100% positive rating at, based on reviews like this from the Associated Press: "With How to Train Your Dragon, the filmmakers tone down the glib factor and tell a pretty good action yarn, a boy-and-his-dragon story filled with fiery Viking battles, swordplay and dazzling aerial imagery aboard the flying reptiles," and this from Variety: "A thrilling drama interspersed with amusing comedic elements (rather than the other way around)."

HOW TO TRAIN YOUR DRAGON will screen on Friday at (4:00), 6:45 and 9:00; Saturday at (11:15 AM), (1:30), (4:00), 6:45 and 9:00; Sunday at (11:15 AM), (1:30), (4:00) and 6:45; and Monday-Thursday at (4:00) and 6:45.

A movie unlike anything we've ever shown is landing joyfully in the Screening Room this week, A TOWN CALLED PANIC. Equally suitable for small children, college kids, or Nobel Prize winners, this bizarrely wonderful stop action animation soon-to-be classic will win over everyone's heart except Dick Cheney, and even he might succumb on the second viewing. The Los Angeles Times loves it: "Made with an anarchic, anything-goes spirit, this is truly a film, not to mention a town, where you never know what's going to happen next." Ditto the San Francisco Chronicle: "It may put you in mind of silent comedies and freewheeling animators of the past like Chuck Jones." Our own Ty Burr writes in the Boston Globe: "A Town Called Panic is a proudly Calvinist work -- I mean the comic strip character, not the philosopher -- that understands the delights of deep play."

A TOWN CALLED PANIC screens Friday at (4:15), 7:30 and 9:25; Saturday at (12:00), (2:00), (4:15), 7:30 and 9:25; Monday at (12:00), (2:00), (4:15) and 7:30; and Monday-Thursday at (4:15) and 7:30.

Back for another week is Jeff Bridges' Oscar-garnering performance in CRAZY HEART, which will screen Friday at 4:30 and 7:00; Saturday and Sundat at (11:30 AM), (4:30) and 7:00; and Monday-Thursday at (4:15 PM).

SHUTTER ISLAND also returns for a suspenseful week, starting Friday at 9:15; Saturday at (1:45) and 9:15; Sunday at (1:45); and Monday-Thursday at 6:30.

Also back is Disney's magical ALICE IN WONDERLAND, to which the Washington Post paid the ultimate compliment: "Even considering the liberties Burton has taken with the original text, it's tempting to think that Carroll himself would consider him an altogether frabjous match."

ALICE will screen Friday at (5:00), 7:15 and 9:30; Saturday at (12:15), (2:40), (5:00), 7:15 and 9:30; Sunday at (12:15), (2:40), (5:00) and 7:15; and Monday-Thursday at (5:00) and 7:15.

Bringing SEVERE CLEAR back reminds us of all the great North Shore businesses which helped sponsor screenings at the Salem Film Fest, or provided food, hospitality, or awesome products to make the event truly special and unique. One of those places, our neighbor PAMPLEMOUSSE, is sponsoring a really fun event this Saturday night, March 27 at Old Town Hall. Called "Spring Fling", this bacchanalia celebrates art, food, wine, beer, and music, and sounds like a ton of fun. Starts at 6 pm and over at 9 pm.

Thanks for supporting CinemaSalem!

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